Emerging Colour Trend – White

Lace, knitwear and sheer fabrics and all of them entirely in white colour – this is one of the top emerging summer trends this season. Head-to-toe pure white, layered styles and all length dresses are invading everyone’s wardrobe this summer and were forecasted as key items for the summer season long ago. The white trend was first introduced in the spring/summer 2013 trade show forecasts. This year, the fashion week shows confirmed white as a key colour for the designers’ inspiration and since then, the white shade has one of the main seasonal presence on the catwalks.

 

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Head-to-toe white

All-white styles have a noticeable presence in the summer collections of both high-street and luxury brands. The purity of white is directing the focus on the shape and the silhouette. Victoria Beckham, Ralph Lauren, Balmain, Alexis Mabille, Caroline Herrera, and Balenciaga are some of the designers who focused the attention on all-white looks.

Image 1 - head-to-toe

 

 

Layered white

Layering whites is the perfect balance between chic and laid-back style. Again, this pre-summer trend for 2015 was emerging as a commercial trend and was later presented at worldwide fashion weeks. The layering style is contemporary and might fit into more casual, even sporty outfits, as well as into more elegant and formal ones. Dresses are also perfect for layering and, in particular, the shirt dress and the tunic dress are an exceptional way to make your outfit more relaxed and casual.

Image 2 - layered white

 

The white dress

The white dress is quick and easy to combine, yet looks fashion-forward and crisp for the warm summer season. The white as a shade brings out a feminine and elegant focus on the look. The popular shapes for this season are the trapeze dress, the shirt-dress, as well as the belted styles. The lengths of the dresses will be in different variations, from above the knee short dresses, to ankle length, and floor-sweeping designs. These specific shapes are perfectly looking in bright shades, and particularly in white. An easy way to make a statement on a white outfit is to pop on colourful accessories to brighten the look. If you want an evening occasional outfit, the white lace dress should be your choice this summer. Erdem, Valentino and Chloé showed this key item for the season in their SS2015 collections.

Image 3 - dresses

 

The minimalistic movement became an inspiration to many designers, and it is already an established style on the designer catwalks. The white shades bring a minimalistic feeling to the outfit and the white colour and minimal silhouettes go hand in hand.

 

You will never go wrong with choosing white this year. It is a perfect colour for the hot summer days and a way to show off your summer glow!

 

Words: Reneta Kanevska

 

 

All images: WGSN

 

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