Go vegan make-up

Even if veganism might seem like a temporary trend, the truth is that more and more people are now embracing this cruelty-free philosophy of life. Pursuing a healthy lifestyle without harming any life is its focal aim, that’s why a vegan diet does not include meat, fish, dairy products, eggs, honey and so on. However, keeping all these foods away from your diet can be difficult but have you ever thought about vegan cosmetics?

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It’s time to stop using conventional beauty products that harm your skin. We may be attracted by famous luxury brands or eye-catching packaging but we can’t keep ignoring that many of them contain parabens and petroleum derivatives such as butylene and propylene glycols. These chemicals are carcinogenic and can seriously harm your skin and your health in the long run.

With full awareness of this, Californian Karen Behnke founded her own brand ‘Juice Beauty – The Organic Solution’ in 2004 and launched the company in 2005. She wanted to introduce vegan beauty products made of organic botanical ingredients that nourish the skin without any damage. The success of the company today shows that her ambition has been fulfilled, especially thanks to the visible results of her healthy skincare solutions. ‘Juice Beauty’s’ ingredients are all natural formulas that feed the skin with antioxidant properties. Amongst these, you will find: Vitamin C and fruit stem cells, vegetable hyaluronic acid, peptides, algae, grapeseed and, of course, natural essentials oils. What is more, and by ‘more’ we mean vegan, there is no animal testing for ‘Juice Beauty’ products, that means you can finally put on your make-up with a totally clean conscience. The skincare line includes everything a woman needs: moisturizers, creams, cleansers and toners, masks, exfoliators, sun protection and others. As for the make-up, you will find any kind and any colour of foundation, blush, lip gloss and mascara. However, nothing is left to chance because Karen Behnke’s concept of healthy life also includes respect for the environment we live in. All the boxes are made in the USA with recycled or FSC certified paper and are even printed with soy ink! As for the manufacturing, the factories are solar powered.

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Last but not least, actress Gwyneth Paltrow has been appointed as ‘Juice Beauty’s’ creative director. “When we were introduced to ‘Juice Beauty’, we were amazed at the efficacy of their products, which contain certified organic ingredients and we are thrilled to be partnering with them in both make-up and skin care”, said the actress.

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If you take anything away from this article, let it be this, always remember to check the ingredients before buying any beauty product and stay far away from: parabens, petroleum, pesticides, propylene or butylene glycols, phthalates, sulfates, PEGs, TEA, DEA, GMO, silicones, gluten, artificial dyes and synthetic fragrances.

Shop for vegan make-up at: http://www.juicebeauty.com/

Words: Federica Caiazzo

Tags: vegan make-up; Juice Beauty

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