#MoreThanCuteCampaign

Superstar father, John Marcotte was fed up with the lack of options for his girls when it came to Halloween costumes, so he decided to start a campaign to show his daughters that they could be more than just ‘cute’ in society.

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One his website www.heroicgirls.com he says, “That cycle needs to be broken. We think girls dream just as big as boys. We think their potential is unlimited. We think that their costumes should be more than cute.”

#MoreThanCute

He wants to allow young girls not to be limited, during a holiday where boys get to be brave, scary, adventurous and so much more. But this campaign is symbol of a greater problem that ‘Heroic Girls’ is trying to combat. ‘Heroic Girls’ is a website set up to empower girls by advocating strong role models in alternative media, in particular comics. They want more girls and women to be involved in the creation and consumption of comic books.

As comic books are merging into popular culture more and more, with the release of ‘Marvel’s’ ‘Jessica Jones’ ‘Netflix’ series in November sees ‘Marvel’s’ first female protagonist. This means that there are a growing number of female fans in the comic book universe. Therefore as the number of female fans grows we at SANT hope to see this reflected in the type of content that is being produced.

The world of superheroes has always been problematic when it comes to the portrayal of female characters. Just take the latest ‘Avengers’ film as an example, in which the ‘Black Widow’ is side lined to a romantic lead rather than the fully fleshed out character that she could have been.

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Recently there was an amazing ‘TEDx Talk’ by Christopher Bell, a father and an Assistant Professor of Communication at the University of Colorado, Colorado Springs. He specializes in the study of popular culture, focusing on the ways in which race, class and gender intersect in different forms of media. Dr. Bell’s primary research areas are young adult culture, particularly dystopian young adult literature and comic books. Take a look here: https://youtu.be/O_z2v42F0E0

We hope to see more young girls empowered by the work that ‘Heroic Girls’ are promoting. Be it in accepting their status as a girl who loves comics or defending those who do, we want to see more girls embracing who they truly are and engaging in mediums that they love, rather than letting society determine what they should like and who they should be.

Words: Savena Surana

 

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Tags: #marvel #superheroes #empoweringwomen

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