The 2018 colour palette acknowledges subconscious and behavioural advancement.
Since 1963, Pantone LLC has been the key strategic asset in brand identity and product development for trend forecasting and establishing clairvoyant possibilities in colour options for fashion designers, graphic designers, and design directors all over the world.
Instead of just selecting a colour for your next sketch, Pantone helps you explore the emotion of colour beyond your design strategy. Through seasonal forecasts and colour development for brand or product integrity, the Pantone Colour Institute revealed the 2018 gender and season-neutral colours for the spring fashion season.
London Fashion Week/New York Fashion Week: Spring 2018 is about the exploration of the unforeseen and experimentation of resources, the idea of fusing and blending. The PANTONE Fashion Colour Trend Report Spring 2018 unravelled 12 new colour stories for each of the London and New York markets, amplified for the buzzing urban streets.
“Colour’s increased influence in fashion design is being felt around the world. Designers for both the US and UK markets recognize the need to show more colour in their collections,” says Leatrice Eiseman, colour expert and Executive Director of the Pantone Colour Institute.
“We broadened the direction for Spring 2018 to satisfy the growing consumer appetite for flexibility of expression through colour. Unique shades for the London runway convey themes of energy, sophistication and serenity. There are multi-dimensional and grounded hues, while others exude a vibrant breath of fresh air.”
As we evolve, people desire advanced options for playful self-expression. With the buildable new textural palette, designers are unconstrained from their limits that prohibit creative interpretation.
Colour keywords featured at the International Home & Housewares Show in Chicago
For home and lifestyle, a sense of rebirth and transformation can be seen, with bursts of startling subliminal translations of human development.
Resourceful: A palette made up of complementary blue and orange colours. “This is quite an interesting colour combination,” said Eiseman. “It combines warm and cool tones that you just can’t avoid looking at.”
Verdure: Vegetal colours like Celery are combined with berry-infused purples and eggshell blue, symbolic of health, in this palette.
Playful: Think Minions. Bright yellow, lime popsicle, and all other things fun come together for this colour scheme. “People need to stop and smile,” said Eiseman.
Discretion: Playful’s alter ego. Subtle hues such as Elderberry and Hawthorne Rose offer a new sense of strength. “Pink has developed more power than ever before,” said Eiseman.
Far-fetched: With warm, earthy hues such as Cornsilk Yellow blending with rosy tones, this palette “reaches out and embraces many different cultures,” said Eiseman.
Intricacy: A palette of neutral metallics (AKA the “new neutrals”) with accents of dramatic Holly Berry red and yellow Sulfur. “The human eye can absolutely not avoid” anything iridescent, pearlized or translucent since being intrigued by shimmering, shiny objects is “intrinsic to human development.”
Intensity: This is an eclectic mix of colours that evoke a sense of strength, power and sophistication, all balanced with black and gold. “Intense colours seem to be a natural application of our intense lifestyles and thought processes these days.”
TECH-nique: Bright turquoise, pink and purple colours anchored with Brilliant White and Frosted Almond nod to technology. This palette is all about hues “that seem to shine from within,” said Eiseman.
Words: Aparna Nethaji and Leatrice Eiseman for Pantone
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