Canvassing is a strategy political parties, campaigns or movements use to mobilise voters, recruit volunteers or collect funds. Besides helping you to share your cause or electoral program, this strategy allows you to know more about your potential voter or what could be motivating people. Nevertheless, the best methods of canvassing including using the best app are highlighted below.
Door-to-Door
Also called In-person canvassing, this method involves you pitching your ideas, to prospective voters or donors personally. Using this method to canvass for your organisation or political party means you have to visit the homes and businesses of these prospects.
However, you need to ensure the people you are visiting have a profile that could directly match with what your party or movement is offering. To know all about people who may be interested in your cause, it is important to equip the team with a powerful tool that could provide this kind of insight.
Phone Calls
This method requires you or your volunteers cold calling potential voters or donors to inform them. In addition, you can build and nurture a relationship with people for future elections or that may be funding your cause in the future.
Building an email strategy reporting your electoral program or cause is another form of canvassing. Even though this method doesn’t involve canvassing in person, it can give the potential voter enough time to make a proper decision. For example, they may turn you down if you just knock on their doors or they may not be there at the time of the meeting.
Emails, on the other hand, will give your potential voters or donors enough time to consider the options and re-read the content as many times as needed. With email, you can add direct links to your campaign or organization’s website where people can know more about it.
Network
Another form of canvassing method is networking. This involves you going to places and attending events where you are certain of meeting prospects. You don’t have to advertise your campaign or cause as what is important is making contact and collecting information.
Alternatively, you can host these events yourself and invite your targets. This way you can know more about them and how best to pitch your ideas.
Mails
Similar to the email method, you can canvass by sending direct mails to your target. This mail should be displayed in the way of an advert for the organisation or movement that you are representing and how it is of great value.
You can also include a call to action so they can visit your website to make a donation or subscribe to the newsletter. If you want a canvassing method that requires little research, then this is your best option.
Conclusion
Canvassing is a strategy to employ if you want to increase your voter database, raise donations or spread your message. Fortunately, you can use one or more of the canvassing methods discussed in this article. However, for any of the canvassing methods to be effective, you need to know to whom are you talking to. Finally, a Canvassing app would help mobilise your volunteers on the field.
