Since its launch in January of 2021, SendGift has sent more than 10,000 dedication postcards, making this Spanish company a leader in the market. For that very reason, SendGift’s founders hope to increase the number of active users on the app by a large number this year. Its true objective is to make SendGift a platform that bursts into the lives of all of us and that is our reference in terms of celebrating any special event online. In that sense, they rule out options to be able to only increase the number of registered users, but what they want is to increase the number of active users who use the application on a daily basis and who feel truly part of the project.
With the arrival of teleworking and digital tools, a solution like this brings a group of friends or colleagues together again when it comes to entertaining a person either for a success, birthday, wedding or simply to give a dose of encouragement and a surprise.
The use of digital tools, both to work online and to communicate, has been increasing in recent years to more than triple its use, giving way to a paradigm of a digitized world where the Internet is key to personal and professional relationships.
“In that sense, SendGift has a very important social task, and that is to help improve human relations through the celebration of certain specific moments that can be enjoyed in a group or as a team. In addition, the fact that it is a tool that can be accessed with a simple internet connection makes celebrating something with people from a very distant place on the planet really simple and agile, and if the process were physical, said difficulty would be very high” They explain from the company.
Initiatives like this, in fact, also contribute a grain of sand in the fight against climate change by betting on sustainability. With each group card sent, the printing of a physical postcard that was sent by ordinary mail has been avoided, thus eliminating the need in the medium term for felling trees and the CO2 impact of the logistics chain until reaching the recipient.
A form of work communication
With the SendGift data in view, we can talk about this type of group cards as a form of work communication.
“According to our figures, up to 20% of the postcards created on our platform had a farewell message from a co-worker, wishing him good luck in a new project and thanking all the moments shared. But, in the same percentage, they have also been destined for people who retired or retired early. With this index we can say that it really is a tool that will serve for labor relations since, to finish the top 3, it was used to congratulate the birthday of company colleagues and, also, to wish, in fourth place, a speedy recovery to a friend or relative” they comment.
