Business card – a small, printed credit card-sized paper card that provides the details of you including your name, contact details and business details such as the Company name, address and brand logo.
Designing the perfect business card is an essential part of your branding and should offer the visual extension of your brand detailing.
Let us understand the business card design that ensures to grab the attention of the customers and explain more about your business to the clients.
The two crucial design components of your business card are
- Logo
- Brand colour scheme
Logo and brand colour theme helps in branding and the so these two components should be confirmed before creating your business card. These elements play a vital role in creating your business card and influence other areas like the layout of the card.
The next important point is the details that should be noted in the business card. When you have the logo, brand colour code and content ready designing of the business card becomes a little easier.
The printing techniques that are available now are more advanced and affordable than before. So, if you want to get out fo the rectangular card, try the die-cutting printing technique that allows you to cut out any shape you want easily. Or you can simply round the corner for the conservative look.
The creative shape can be based on your imagination and brand message. Special shapes add more fun and impression on your clients. Also, keep in mind about how well the card fits any wallet. So the size of the card is also important. The three important spaces in the card are –
- Bleed area: the outermost part of the card that may have to be removed
- Trim line: As the name suggests – line for cutting cards
- Safety line: It is the space around the card, on the outer part. Always remember to not add any essential elements outside this line.
The two sides of the card can be strategically used to add the business details, personal details and the logo and contact details. It is always good to have the logo on either side of the card.
Being a minimalist is an essential designing tip, but space can be filled with the info graphics and way of communicating about the brand, product and service. The list of important items that should be included on your business card are –
- Name
- Company name
- Job title
- Phone number
- Website URL
- Social media accounts
- Address
- QR code
- Slogan
All of these helps in personal identity and the brand identity Also give special attention to the typography of the business card. Ensure to use the right colour theme even on the card. Stay with the brand; use the colour in the texting and the contrast colours to make it legitimate.
Embossing, letter pressing, foil stamping and spot UV coating are some of the brilliant ways of creating unique and customised card for your business services.
For a stellar business card, try to talk to the professional designer who can efficiently design and print the cards at a much cheaper rate. You may check for the designers and printer in Letchworth to get the best card designed for you.
